DANIEL POLLARD
CREATIVE
Developer
background+
artistic
philosophy
My name is Daniel, and I’m a creative on a mission to shape the future through the power of art and design. With a keen eye for aesthetics and a passion for problem-solving, I've dedicated my career to crafting meaningful and impactful visual experiences. From branding that leaves an indelible mark to user interfaces that simplify the complex, I believe that great design is the bridge between innovation and understanding.
DIGITAL
EXPERIENTIAL
MARKETING
architecting memorable moments
As a seasoned creative developer specializing in design and digital marketing trends, I possess a diverse array of capabilities honed to mirror the dynamic evolution of consumer engagement strategies. From crafting interactive content that actively engages audiences to orchestrating immersive brand activations that forge enduring emotional connections, my expertise extends across a spectrum of disciplines. I excel in seamlessly integrating physical and digital elements to curate hybrid experiences that transcend conventional marketing paradigms, all while empowering audiences through community engagement initiatives. Leveraging data-driven insights, I deliver personalized interactions and bespoke content, driving meaningful engagement metrics. At the heart of my approach lies storytelling through experiences, where I craft narratives that resonate profoundly, leaving indelible impressions upon audiences and redefining industry standards in digital marketing.
" The future is digital, dynamic, and data-driven. Embrace new ideas, or risk becoming obsolete "
- Ai
forecast
Interactive
Ephemeral
Immersive
Personalized
Community
Data-Driven
Storytelling
2024-25
INTERACTIVE
Captivate audiences by inviting them to actively participate in the brand's narrative
EPHEMERAL
Create a sense of urgency and FOMO, compelling users to engage with content before it disappears.
IMMERSIVE
Seamlessly blend the physical and digital realms,
offering consumers immersive encounters that
transcend traditional marketing boundaries and immerse consumers in multisensory experiences.
Personalized
Customizie marketing efforts based on consumer behavior, preferences, and demographics. By leveraging data analytics and AI-driven insights, I am able to deliever hyper-personalized content and experiences to engage with our audience more effectively.
Involving consumers in the creative process, allowing them to participate in shaping the brand's narrative and identity. This collaborative approach not only strengthens brand loyalty but also generates valuable user-generated content (UGC) that can be leveraged across digital channels.
Community
data
Driven
story
telling
Experiential marketing is a powerful storytelling tool, allowing brands to communicate their values, mission, and brand identity in a compelling way. By immersing consumers in narrative-driven experiences, brands can forge deeper emotional connections and differentiate themselves in a crowded marketplace.
Storytelling isn’t just about crafting narratives; it's about weaving tapestries of emotion that resonate with audiences, leaving indelible marks on their hearts and minds. These skills are the foundation upon which I build unforgettable brand experiences that defy expectations and set new standards in digital marketing.
WORK
hxv
heroes
x
VILLAINS
100+ million streams worldwide
- Music Production
- Branding
- Performance
- Visual ID
- Art Direction
- Design
- Events
- Music Festivals
singles / eps
Dance No More (Single)
Vultures EP
The Hills remix
Production / Art Direction / Design
A techno record with a snarky looping catch phrase from Goodie Mobb “People don’t dance no more all they do is this”
Production / Art Direction / Design
Cutting-Edge ahead of it’s time EP thay introduced the world to soon to be global phenom Lil Uzi Vert. Used by Beyonce for her show visuals.
Production / Art Direction / Design
Comissioned remix from global superstar The Weeknd including artwork variants.
01111111100000000000
STRATEGY
2025
Core objective: Develop an innovative and anonymous brand for a post-modern techno producer whose music explores themes of technology's impact on humanity and societal decay. Emphasize the artist's focus on creating thought-provoking, immersive soundscapes blending techno, industrial, ambient, and experimental genres. Maintain a mysterious persona surrounding the artist while inviting listeners to reflect on the profound implications of technology in our lives. Capture the juxtaposition between futuristic and nostalgic elements in the music to create a dynamic and compelling brand identity.
01111111100000000000
HRT SZN
STRATEGY
2022
Core objective: Develop, Produce, song Write and implement a cohesive branding strategy for an emerging artist with a unique aesthetic and a market fit. The target audience comprises primarily of Gen Z and millennial music enthusiasts who gravitate towards emotionally charged lyrics, alternative soundscapes, and authentic storytelling. These individuals seek connection and resonance in music that reflects their experiences and emotions. The artist's aesthetic should embody a fusion of emo, punk, and hip-hop elements, characterized by raw emotion, vulnerability, and a DIY ethos. Visual elements should evoke a sense of nostalgia while embracing contemporary digital aesthetics, including glitch art, vaporwave, and lo-fi imagery.
hrt szn
VAVLT
STRATEGY
LABEL
EVENT SERIES
Core objective: establish VAVLT as the foremost authority on forward-thinking music and culture in Atlanta, both through its label and event series. By harnessing the collective talents of DJ/producers Heroes x Villains and BLKKMORRIS, the objective is to craft a dynamic brand identity that resonates with like-minded musicians and cultivates a community of artistic innovation and creativity. Through strategic branding initiatives, VAVLT aims to position itself as a leading curator of progressive sounds and cultural experiences, captivating audiences through its label releases and electrifying events that push the boundaries of conventional entertainment
VAVLT
+chapel+
STRATEGY
2012
Core objective: create a neo-modern take on the value-relation of products and mans relationship to products. This installation is comprised of a holographic lighting installation created in collaboration with visual Effects studio Goma, an original score and performance by HXV, and fashion product installation by FIA. As an homage to a pre-internet sense of discovery, items will be presented in limited quantities and only be available at CHAPEL.
+chapel+
curated archive
STRATEGY
2024
Core objective: create a Vintage Clothing capsule brand that specializes in hand-curated all black pieces with unique fades and distressing. Our mission is to highlight the beauty in the imperfections of aging and wear. We embrace the decay of materials over time, blurring the boundaries between past, present, and future. Each garment is meticulously selected for its exceptional quality and distinctive characteristics, ensuring that no two pieces are exactly alike.
curated
archive
SPECIFICATIONS
DEV / PROGRAMMING LANG
FRAMEWORKS
SKILLS
PYTHON
JAVASCRIPT
CSS
HTML
FRONT-END
BACK-END
REACT.JS
VUE.JS
ANGULAR.JS
NODE.JS
DJANGO
DIGITAL MARKETING
Proficiency in various digital marketing channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and influencer marketing.
Experience with marketing automation platforms and tools for campaign management, analytics, and reporting (e.g., HubSpot, Google Analytics, Hootsuite).
Ability to develop and implement integrated digital marketing strategies to drive brand awareness, engagement, and conversions across multiple platforms.
DATA ANALYSIS /
OPTIMIZATION
DATABASE MGMT
BRAND STRATEDGY
MySQL
database design principles and SQL querying language for data manipulation, retrieval, and optimization
Strong understanding of brand positioning, differentiation, and identity development
Skill in conducting market research, competitive analysis, and audience segmentation to inform brand strategy.
Ability to translate brand values and messaging into compelling digital campaigns that resonate with target audiences.
Experience in developing brand guidelines and ensuring brand consistency across all digital touchpoints.
SEO OPTIMIZATION
CREATIVE DEV
Proficiency in graphic design, video editing, and other creative tools/software (e.g., Adobe Creative Suite, Canva, Final Cut Pro) to produce engaging visual content.
Ability to generate innovative ideas and concepts for digital marketing campaigns that capture attention and drive engagement.
Experience in storytelling and narrative development to convey brand messages effectively across digital platforms.
Strong analytical skills with the ability to interpret data, track key performance indicators (KPIs), and derive actionable insights to optimize campaign performance.
Keyword Research
On-Page Optimization: Experience in optimizing on-page elements such as meta titles, meta descriptions, heading tags, and URL structures to align with target keywords and improve search engine crawlability and indexing.
Technical SEO: Understanding of technical SEO aspects such as website architecture, site speed optimization, mobile responsiveness, SSL implementation, and structured data markup to improve website performance and user experience.
Off-Page Optimization: Knowledge of off-page SEO tactics such as link building, guest blogging, and social media promotion to increase website authority, domain relevance, and backlink profile.
Experience in A/B testing, multivariate testing, and conversion rate optimization (CRO) to improve campaign effectiveness and ROI.
COMMUNICATION /
TEAMS
Off-Page Optimization: Knowledge of off-page SEO tactics such as link building, guest blogging, and social media promotion to increase website authority, domain relevance, and backlink profile.
Excellent communication skills, both written and verbal, to effectively convey ideas, present strategies, and collaborate with cross-functional teams.
Experience in project management and coordination to ensure timely execution of digital marketing initiatives and campaigns.
Ability to work collaboratively with internal teams, external partners, and agencies to achieve common objectives and deliver results.
SEO Auditing and Analysis: Proficiency in conducting SEO audits and performance analysis using tools like Google Search Console, Google Analytics, or Moz to identify areas for improvement, track key metrics, and measure SEO success.
Proficiency in data visualization tools and techniques to communicate insights and findings to stakeholders.
ADAPTABILTY AND
CONTINOUS LEARNING
Demonstrated ability to stay updated with the latest trends, technologies, and best practices in digital marketing and brand strategy.
Willingness to adapt to evolving industry landscapes and emerging platforms to drive innovation and maintain competitive advantage.
contact